Digital Marketing

Digital Marketing is about integrating digital into all facets of marketing. Our digital marketing experts at SOD Technologies helps clients to bring the full potential of digital marketing to support on their business. By employing best practices, marketers promote products and services through digital mediums in a timely, relevant, personal and cost-effective manner. Internet has changed the way people buy and sell the products. Comparing to other marketing methods,  Digital Marketing is the best practice to brand popularity and boost sales effectively.

Display Advertisement

With Display advertisement you can brand your business online, with digital display ads you can reach targeted potential customers who are looking for your product and service which you offer in your website. We help you to place your banner ads showcasing your business on thousands of websites which come under our display network.

Generate Awareness:
Display ads play an important role in educating customers and Brand awareness when the ads reach in front of thousands of targeted web users.
Increase Sales:
Increase sales from website when the ad reaches relevant potential customers.
Drive Loyalty:
The Display ads help you drive loyalty by re-engaging interested customer. Target the potential customer towards your ad using re-marketing campaign by which you can show a collection of ads to your potential customers who have already visited your site.

Reach Targeted Customers

We help you show ads on targeted websites matching your website category, product or service. The ads will be displayed on relevant websites based on user interest, location, age or gender.

Search Engine Optimization

SEO is done to make website search engine friendly and so as to increase organic rankling or traffic to the website from major search engines like Google, Yahoo & Bing. We make use of two kind of SEO technique ie ON page & OFF page SEO

ON Page SEO

We can see several on-page factors which affect search engine ranking of a website. We resolve all the ON Page Factors of the website and make the website search engine friendly.

OFF Page SEO

Off Page Optimization is the technique by which link-building and other activities are done on other websites so as to increase search engine ranking. We do OFF page activities like Article Distribution, Blogging, Local Business Listing, Bookmarking, PR Distribution etc.

Social Media Marketing

Manage your corporate branded pages like Facebook, Twitter, Pinterest, Linkedin, Youtube, Google +1, corporate blogs and micro blogs. Campaign creation and management on Facebook, Youtube, Twitter & Linkedin to boost website traffic and to engage targeted audience.

Benefits

  • Social media marketing is an easy way to learn about your audience.
  • Its target audiences more effectively.
  • It helps find new customers and expand your audience.
  • It allows you to receive instant feedback from your customers’ perspective.
  • Improve market intelligence and get ahead of your competitors with social media marketing.
  • It can help increase website traffic and search ranking.
  • Share content easier and faster with social media marketing.
  • It helps generate leads for one third of the cost.
  • Create meaningful relationships with customers through social media marketing.
  • It lets you increase brand awareness and reach with little to no budget.

Video Marketing

Manage your corporate branded pages like Facebook, Twitter, Pinterest, Linkedin, Youtube, Google +1, corporate blogs and micro blogs. Campaign creation and management on Facebook, Youtube, Twitter & Linkedin to boost website traffic and to engage targeted audience.

Benefits

  • Video Distribution : We distribute your video across multiple websites for better online presence.
  • Video SEO : We optimize the videos and make it search engine friendly by ON & OFF page SEO. You will get organic hits to the video channel.
  • Video Blogging : Distribute the blog across multiple video websites, so that it may get indirect traffic and ranking.
  • Social Video Boosting : Boost the video across multiple social media website so as to gain good traffic to the video and reach targeted customers. We make use of paid and viral marketing.
  • Video PR Amplify : Get your content recommended on premium and local websites which drive sites good traffic, including CNN, People, ESPN . We help your content Rich Video reach the most relevant targeted location.

Benefits

  • A tremendous boost in your website traffic – From 100% to 1000%
  • Increased Volume of Quality Traffic
  • Affordable Cost
  • Long-term rankings
  • Enhanced Brand Visibility
  • Improved Conversion Rate
  • Increased ROI
  • Follow natural" or "organic" Search Engine optimization techniques
  • Get an edge over the market competition
  • Apart from all the services mentioned above, SODTech is proficient in many other internet marketing services that can enhance your web presence.

Search Advertisement

With search advertisement we help you show your sponsored ads just above the google search result, you can promote your website or app with search advertisement. It helps you reach targeted customers on the entire device which they are using to search for product or service which you offer in your website. You can reach your targeted customers locally or globally and you can set your own budget, you can pay per click or app installs or calls made from the ads. We manage your campaign across multiple channels i.e. Google. Bing & yahoo and help you improve your business online.

Content Amplifying

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action. Content is required for SEO process, we Crafting engaging, interactive and informative content complying latest SEO standards. We provide informative and engaging content to capture audience attention. Reach your target audience with custom content marketing strategies.

Press Release : Announce your product/service in front of thousands of customers worldwide. We shares the content in the form of Blogs, Corporate Blogs, Press Releases, Slides, e-brochures, articles etc. Content Amplify : Get your content recommended on premium sites, including CNN, People, ESPN and thousands of local news and technology websites.. We help your content reach the most relevant targeted location.

Mobile & App Marketing

Mobile marketing is marketing on mobile device like smart phones. Mobile marketing contributes the customers with location sensitive, time, personalized information that promotes goods, services and ideas. You can show your ads to the targeted customers in apps.The people used to get the required information’s from tablets, smartphones or any other mobile devices. It is important to compete your attention that your ads are designed in right format, in right device for the customers you prefer. We help you to create and manage multiple types of ads to reach customers through smartphone and tablet, within the mobile apps or on mobile web browsers search the results on Google Play.

Text ads that use extensions for your location and hours or phone number can help you engage people who are already on the go, and just need to know how to get to your store. The image ads are able to serve naturally and automatically on desktop, mobile websites, and even in apps. An app promotion ad is the easiest and most effective way to drive app downloads. We setup specialized app install campaigns to customize how and when your ad will appear. We also set up call-only ads if you just want to drive calls to your business from smartphones. People seeing your ad on a mobile device are more likely to want to call you or know how to find your business location. Call extensions and location extensions let you include a "Call" button and your location with your ad so customers can reach you quickly and easily.

E-Commerce Marketing

E-Commerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. Digital marketing for e-Commerce applies traditional marketing principles to a multichannel data-driven environment. E-Commerce marketing has two general actions: a) driving website traffic and b) optimizing user experience for conversion. These two actions are critical components for growing an online business - failure in one is all but sure to undermine any success in the other.

Ecommerce Marketing Channels

  • Pay-per-click Advertising (PPC)
  • Google Shopping ads
  • Display Advertisement
  • Social Media Marketing
  • Affiliate marketing
  • Search engine optimization
  • Re-targeting ads
  • b2c public store management

Re-Marketing Campaign

Remarketing helps you to reach your ads to site visitors and who use the mobile app before. Remarking let you to reconnect with people by showing them applicable ads on either browsing the web or on using mobile apps or on searching the Google even when they leave your website without buying anything. The main aim is to target your customer through devices, browsers, and apps with access to over 500 ad exchanges, including native inventory like Apple iPad, Facebook, Twitter, and Google.Also engage your targeted customers with right ads through right platforms and devices so as to attain the best ad inventory on Google, OpenX, AppNexus, Yahoo! and across 500 leading networks and exchanges.

Dynamic re-marketing includes with products or services in which customers can view the ads within the websites. It has further steps like adding custom parameters to your website's tag and creating a feed, deliver customized and higher performance ads.